Tyrone Jackson and Alyson Steel chat with Larry Morgan. Larry is a writer, director, DJ, voice artist, producer and associate programmer who has worked in radio for 20 years. He has worked on many of the top radio stations in Los Angeles. He considers himself an LA cliché because he does a little bit of everything and always has a script up his sleeve.
Larry started in radio at a small station in Texas before moving out to LA to go to USC Film School. After school he pursued a career in radio. When he decided to add voice-over work to his skill set he really had to concentrate on having conversational reads because the tendency in radio is to push.
Larry explains that the program director of a radio station is the person who is directly responsible for programming. He has a hand in everything from managing the on-air personalities to the execution of promotions and contests. The program director is basically the radio version of a producer.
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